Home › Taishō & early Shōwa · 1912 – 1926

Taishō: Jazz, Department Stores and a Terrible Earthquake

A stylish modern girl in a bob haircut and Western dress strolling through Ginza beside a man in a straw boater hat
Moga and mobo: the Taishō-era 'modern girl' and 'modern boy' on Ginza.

Quick version

When Emperor Meiji died in 1912, his son became Emperor Taishō. The 1910s and 20s are often called the age of Taishō democracy, a time of liberal ideas and growing popular participation.

Politics

City life

The cities were changing quickly. People rode trams, shopped at department stores, drank coffee in cafés and listened to jazz and the new radio (broadcasts began in 1925). Young women with bobbed hair and Western clothes were called moga (“modern girls”), young men mobo. Magazines, cinema and cheap books reached mass audiences.

The Great Kantō Earthquake

At noon on 1 September 1923, a magnitude 7.9 earthquake struck the Kantō region. Fires swept through Tokyo and Yokohama. More than 100,000 people died. In the chaos, rumours led to violence against Koreans and others living in Japan, a dark episode that historians and memorial groups continue to document.

Tokyo’s recovery shaped the modern city: wider streets, parks, and concrete buildings.

See it today

Festival connection

Tokyo’s great festivals continued through disaster and rebuilding. See Kanda Matsuri and the Sumida River Fireworks.

Tokyo rebuilding after the earthquake with workers, new concrete buildings and a determined crowd
After 1923: Tokyo rebuilt itself with wider streets and concrete.