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Godzilla to Ghibli: How Japan Became a Pop Culture Superpower

Godzilla stomping through a miniature Tokyo while a cameraman films from a cardboard rooftop
Godzilla (1954): a man in a rubber suit changed the movies.

Quick version

Today, Japanese manga, anime and games are read, watched and played around the world. Their roots go back a long way, to Edo woodblock prints, to postwar rebuilding, and to a handful of extraordinary creators.

Monsters and metal

In 1954, director Honda Ishirō and special-effects artist Tsuburaya Eiji released Godzilla. The monster was woken and mutated by nuclear tests, a theme that struck a chord in a country with fresh memories of Hiroshima and Nagasaki. Dozens of sequels followed. Tsuburaya’s techniques (called tokusatsu) also gave birth to TV heroes such as Ultraman.

The god of manga

Tezuka Osamu (1928–89) created Astro Boy (manga 1952, TV anime 1963) and shaped manga’s cinematic style and big-eyed characters. Later creators built on him: Doraemon, Dragon Ball, One Piece, Sailor Moon and thousands more.

Ghibli and games

Miyazaki Hayao and Takahata Isao founded Studio Ghibli in 1985. Films such as My Neighbor Totoro and Spirited Away (which won an Oscar in 2003) brought Japanese animation to a wider audience. Meanwhile Nintendo’s Famicom (1983) and companies such as Sony, Sega and Capcom made Japan a video-game giant.

Kawaii and cool

Hello Kitty (1974), maid cafés, Harajuku fashion and the “cool Japan” slogan show how pop culture became a national brand.

See it today

Festival connection

Traditional festivals have inspired many anime scenes. See the Aomori Nebuta and Sendai Tanabata for real-life versions of the scenes you may already know.

A cheerful crowd in a library full of manga with a child reading under the table
The Kyoto International Manga Museum: millions of volumes and a lot of comfy chairs.